My motivation in the design process is to give people an experience that is out of the ordinary by combining function and aesthetics in a way that surprise. I aim for the maximum benefit from the individual qualities and characteristics of materials and manufacturing methods to create unique and appealing designs.
I took the first steps towards my career as a designer at Beckmans College of Design in Stockholm, Sweden, where I studied furniture and product design. After graduating 2004, I start working as a freelance designer.
Today I run my studio in Älmhult, southern Sweden. I work with a number of clients across the world. For these, I design everything from furniture and lighting to decorative products and kitchen utensils. Working on different assignments is a great challenge that stimulates me to constantly develop as a designer.